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Blakester

Professional Approach

I’m Blake Boone — a Graphic & Website Designer with over a decade of experience helping brands tell their stories through visuals that connect, inspire, and deliver results. My design journey has taken me across industries, from shaping restaurant brands to crafting eCommerce experiences for Fanatics, Inc., a leader in licensed sports merchandise. Along the way, I’ve discovered that great design isn’t just about visuals — it’s about clarity, collaboration, and impact. At Fanatics, I design apparel graphics and lead seasonal storytelling for collegiate bookstores, blending creativity with strategy to bring fresh perspectives to a fast-paced, global brand. In addition to apparel graphics, I create visual eCommerce merchandising that helps schools and teams showcase their products while guiding fans through a unique, engaging shopping experience. By combining storytelling with smart design, I ensure fans feel connected to their team while encouraging sales through intuitive layouts, featured promotions, and user-friendly product journeys.

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Personal Growth

Before that, I led creative development for Talk of the Town Restaurant Group, where I was deeply involved in every stage of the design process — from concept development to production. Over six years, I redesigned websites for multiple restaurant concepts, built mobile-friendly menus, and elevated food photography, which collectively drove an 18% boost in sales and strengthened customer engagement. This role was where I truly sharpened my skills, learning how thoughtful design can influence both business outcomes and internal culture. Beyond design, I was proud to support the company’s philanthropic initiatives, including frequent collaborations with Special Olympics Florida, where creativity and community came together to make a difference.

Innovative Thinking

Beyond work, I’m constantly learning and evolving — currently expanding my expertise through a Google UX certification to bring even more user-focused thinking into my process. When I’m not designing, you’ll find me behind a camera, exploring the Florida coast, diving into anime and comics, or discovering new creative outlets. Every passion feeds into my work, keeping my ideas fresh and my perspective open. At the heart of it all, I believe design is about more than making things look good — it’s about creating experiences that move people and help brands grow.

Core Skills

My specialties include branding and identity, illustration, typography, WordPress, print communications, food photography, digital signage, and emerging technologies like Figma. Outside of work, I’m a movie enthusiast, a fan of graffiti art, and always ready to debate anime with friends.

Figma
82%
UI/UX design
97%
Cross-team Collaboration
97%
Branding
90%
Visual Storytelling
87%
Adobe Creative Cloud
98%
Photography
92%
Web Design (Elementor)
98%