Content Design

ROOTS of FIGHT

Content Design

ROOTS of FIGHT

The Spark

Roots of Fight™ is a lifestyle brand celebrating legendary athletes, innovators, and cultural icons. Partnering with Georgetown University and the University of California, Berkeley, the challenge was to create digital assets that showcased exclusive collections and captured the spirit of each school for their online storefronts.

The Craft

Using Photoshop, Figma, and curated photography, I designed campaign assets that elevated the shopping experience and built excitement around the product launches. My role focused on blending brand storytelling with clean, conversion-driven layouts that guided customers toward purchase.

The Win

The final deliverables included web banners, social media graphics, and full email layouts that drove visibility and sales across Roots of Fight’s digital channels. The cohesive design system helped amplify the collections and strengthened the customer connection with the brand.