Ui Design

Orlando City SC

Content Design

Orlando City SC (IVR)

The Spark

The Orlando Soccer Club wanted to elevate their in-venue retail (IVR) experience—making it easier for fans to order team gear right from their seats. Their goal: boost sales and improve fan engagement during matches.

The Craft

I redesigned the homepage in Figma and built supporting graphics in Photoshop. The focus was on streamlining navigation, designing bold hero sections for quick product discovery, and integrating intuitive features that made browsing and buying effortless.

The Win

Post-launch, merchandise sales surged during the 2025 season. Fans are spending twice as long with concierges, and key products are selling out faster than ever.